:root {
  --ink: #1f1a16;
  --ink-soft: #4e453c;
  --paper: #f4efe7;
  --paper-deep: #e7dacb;
  --clay: #c96442;
  --clay-dark: #7f3b27;
  --charcoal: #171512;
  --line: rgba(31, 26, 22, 0.18);
  --line-dark: rgba(244, 239, 231, 0.18);
  --white: #fffaf2;
  --error: #a33124;
  --error-dark-bg: #ffb4a7;
  --font-sans: ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --font-serif: Georgia, "Times New Roman", serif;
  --container: 1240px;
  --radius: 6px;
  --section: clamp(4.5rem, 8vw, 8rem);
  --h1: clamp(2.9rem, 6vw, 5.35rem);
  --h2: clamp(2.2rem, 5vw, 4.75rem);
  --h3: clamp(1.15rem, 2vw, 1.45rem);
  --body: 1rem;
  --lead: clamp(1.1rem, 2vw, 1.45rem);
  --focus: 0 0 0 3px rgba(201, 100, 66, 0.24), 0 0 0 1px var(--clay);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  min-width: 320px;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: var(--body);
  line-height: 1.55;
}

body::before {
  content: "";
  position: fixed;
  inset: 0;
  z-index: -1;
  background:
    linear-gradient(90deg, rgba(31, 26, 22, 0.05) 1px, transparent 1px),
    linear-gradient(rgba(31, 26, 22, 0.045) 1px, transparent 1px);
  background-size: 44px 44px;
  mask-image: linear-gradient(to bottom, black 0%, transparent 70%);
}

h1,
h2,
h3,
p {
  margin: 0;
}

h1,
h2 {
  font-family: var(--font-serif);
  font-weight: 500;
  letter-spacing: 0;
  line-height: 0.95;
}

h1 {
  font-size: var(--h1);
  max-width: 10.2ch;
}

h2 {
  font-size: var(--h2);
  max-width: 11ch;
}

h3 {
  font-size: var(--h3);
  line-height: 1.1;
}

p,
li {
  color: var(--ink-soft);
}

a {
  color: inherit;
}

button,
input,
summary {
  font: inherit;
}

:focus-visible {
  outline: none;
  box-shadow: var(--focus);
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.container {
  width: min(100% - 2rem, var(--container));
  margin-inline: auto;
}

.site-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  width: min(100% - 2rem, var(--container));
  margin: 0 auto;
  padding-block: 1.2rem;
  border-bottom: 1px solid var(--line);
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.65rem;
  min-height: 44px;
  color: var(--ink);
  font-weight: 700;
  text-decoration: none;
}

.brand-mark {
  position: relative;
  width: 1.65rem;
  height: 1.2rem;
  border: 2px solid var(--ink);
}

.brand-mark::after {
  content: "";
  position: absolute;
  inset: 0;
  transform: translate(0.35rem, 0.35rem);
  border: 2px solid var(--clay);
  background: var(--paper);
}

nav {
  display: none;
  gap: 1.2rem;
}

nav a {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  color: var(--ink-soft);
  font-size: 0.95rem;
  text-decoration: none;
}

.hero {
  padding-block: clamp(2.75rem, 5vw, 4.75rem) clamp(3rem, 6vw, 5rem);
}

.hero__layout {
  display: grid;
  gap: clamp(2.5rem, 6vw, 5rem);
}

.hero__copy {
  display: grid;
  gap: 1.1rem;
}

.eyebrow {
  color: var(--clay-dark);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.hero__lede {
  max-width: 43rem;
  color: var(--ink);
  font-size: clamp(1.05rem, 1.6vw, 1.28rem);
}

.hero__actions {
  display: grid;
  gap: 0.9rem;
  align-items: center;
  max-width: 38rem;
}

.hero__actions span {
  color: var(--ink-soft);
  font-size: 0.95rem;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 48px;
  width: fit-content;
  border: 1px solid transparent;
  border-radius: 999px;
  padding: 0.8rem 1.1rem;
  font-weight: 800;
  text-decoration: none;
  cursor: pointer;
  transition: transform 160ms ease, background 160ms ease, color 160ms ease, border-color 160ms ease;
}

.button:hover {
  transform: translateY(-1px);
}

.button--primary {
  background: var(--clay);
  color: var(--white);
}

.button--primary:hover {
  background: var(--clay-dark);
}

.button--dark {
  background: var(--ink);
  color: var(--white);
}

.button--light {
  background: var(--paper);
  border-color: var(--paper);
  color: var(--ink);
}

.button--light:hover {
  background: var(--white);
  border-color: var(--white);
}

.artifact {
  align-self: start;
  border: 1px solid var(--ink);
  background: var(--white);
  box-shadow: 12px 12px 0 var(--ink);
}

.artifact__toolbar {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  border-bottom: 1px solid var(--ink);
  padding: 0.8rem 1rem;
  color: var(--ink);
  font-size: 0.8rem;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.artifact__split {
  display: grid;
}

.artifact__doc {
  display: grid;
  gap: 1rem;
  padding: clamp(1.2rem, 4vw, 2rem);
}

.artifact__label {
  color: var(--clay-dark);
  font-size: 0.8rem;
  font-weight: 800;
  text-transform: uppercase;
}

.artifact__doc h2 {
  max-width: 9ch;
  font-size: clamp(2rem, 4vw, 3rem);
}

.artifact__doc p {
  color: var(--ink);
}

.artifact__rule {
  width: 100%;
  height: 1px;
  background: var(--line);
}

.artifact__loop {
  display: grid;
  gap: 0;
  margin: 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--ink);
}

.artifact__loop li {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding: 0.95rem 1rem;
  border-bottom: 1px solid var(--line);
  color: var(--ink);
  font-weight: 800;
}

.artifact__loop span {
  color: var(--clay-dark);
}

.optin-band {
  background: var(--charcoal);
  color: var(--paper);
}

.optin-band__inner {
  display: grid;
  gap: 1.25rem;
  padding-block: 1.2rem;
}

.optin-band p {
  color: var(--paper);
  font-size: var(--lead);
}

.section {
  padding-block: var(--section);
}

.section--statement {
  background: var(--paper-deep);
}

.statement {
  display: grid;
  gap: 1.4rem;
  max-width: 880px;
}

.statement p:not(.eyebrow) {
  color: var(--ink);
  font-size: var(--lead);
}

.section-head {
  display: grid;
  gap: 0.9rem;
  margin-bottom: clamp(2rem, 5vw, 4rem);
}

.method-list {
  display: grid;
  margin: 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--line);
}

.method-list li {
  display: grid;
  gap: 0.65rem;
  padding: 1.25rem 0;
  border-bottom: 1px solid var(--line);
}

.method-list span,
.kit-grid article > p:first-child {
  color: var(--clay-dark);
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0.1em;
}

.method-list h3,
.kit-grid h3,
.line-list strong {
  color: var(--ink);
}

.section-close {
  margin-top: 2rem;
  max-width: 760px;
  color: var(--ink);
  font-size: var(--lead);
}

.section--paper {
  background: var(--white);
}

.kit-grid {
  display: grid;
  gap: 0;
  border-top: 1px solid var(--line);
}

.kit-grid article {
  display: grid;
  gap: 0.75rem;
  padding: 1.35rem 0;
  border-bottom: 1px solid var(--line);
}

.audience__grid,
.proof__grid,
.final-cta__grid {
  display: grid;
  gap: 2rem;
}

.audience--quiet {
  background: var(--paper-deep);
}

.line-list {
  display: grid;
  gap: 0;
  margin: 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--line);
}

.line-list li {
  padding: 1rem 0;
  border-bottom: 1px solid var(--line);
}

.proof {
  background: var(--charcoal);
}

.proof h2,
.proof .eyebrow,
.proof__claims p {
  color: var(--paper);
}

.proof__claims {
  display: grid;
  gap: 1.2rem;
}

.proof__claims p {
  padding-bottom: 1.2rem;
  border-bottom: 1px solid var(--line-dark);
  font-size: var(--lead);
}

.faq-section {
  background: var(--white);
}

.faq-shell {
  max-width: 920px;
}

.faq {
  display: grid;
  gap: 0;
  border-top: 1px solid var(--line);
}

.faq__item {
  border-bottom: 1px solid var(--line);
}

.faq__item summary {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
  min-height: 60px;
  color: var(--ink);
  cursor: pointer;
  font-weight: 800;
  list-style: none;
}

.faq__item summary::-webkit-details-marker {
  display: none;
}

.faq__item summary::after {
  content: "+";
  color: var(--clay-dark);
  font-size: 1.4rem;
}

.faq__item[open] summary::after {
  content: "-";
}

.faq__item p {
  max-width: 680px;
  padding: 0 0 1.2rem;
}

.final-cta {
  background: var(--paper);
}

.final-cta h2 {
  max-width: 10ch;
}

.final-cta p:not(.eyebrow) {
  max-width: 34rem;
  color: var(--ink);
  font-size: var(--lead);
  margin-top: 1.1rem;
}

.email-form {
  width: 100%;
  max-width: 100%;
}

.email-form__controls {
  display: grid;
  gap: 0.75rem;
}

.email-form input {
  width: 100%;
  min-height: 48px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: var(--white);
  color: var(--ink);
  padding: 0.85rem 1rem;
}

.optin-band .email-form input {
  border-color: transparent;
}

.email-form__submit {
  width: 100%;
}

.email-form__error,
.email-form__success,
.email-form__noscript,
.email-form__note {
  margin-top: 0.55rem;
  font-size: 0.95rem;
}

.email-form__note {
  color: var(--ink-soft);
}

.optin-band .email-form__note {
  color: rgba(244, 239, 231, 0.76);
}

.email-form__error {
  color: var(--error);
}

.optin-band .email-form__error {
  color: var(--error-dark-bg);
}

.email-form__success {
  color: var(--clay-dark);
  font-weight: 800;
}

.optin-band .email-form__success {
  color: var(--paper);
}

.email-form.is-success .email-form__controls {
  display: none;
}

.email-form.is-success .email-form__note {
  display: none;
}

.site-footer {
  display: flex;
  align-items: center;
  min-height: 96px;
  width: min(100% - 2rem, var(--container));
  margin-inline: auto;
  border-top: 1px solid var(--line);
}

.site-footer p {
  color: var(--ink);
  font-weight: 800;
}

@media (min-width: 768px) {
  nav {
    display: flex;
  }

  .hero__layout {
    grid-template-columns: minmax(0, 1.05fr) minmax(22rem, 0.95fr);
    align-items: center;
  }

  .hero__actions {
    grid-template-columns: auto minmax(0, 1fr);
  }

  .artifact__split {
    grid-template-columns: 1.15fr 0.85fr;
  }

  .artifact__loop {
    border-top: 0;
    border-left: 1px solid var(--ink);
  }

  .optin-band__inner {
    grid-template-columns: minmax(0, 0.9fr) minmax(24rem, 0.72fr);
    align-items: center;
  }

  .email-form {
    max-width: 50vw;
  }

  .email-form__controls {
    grid-template-columns: minmax(0, 1fr) auto;
  }

  .email-form__submit {
    width: auto;
  }

  .method-list {
    grid-template-columns: repeat(5, minmax(0, 1fr));
    border-left: 1px solid var(--line);
  }

  .method-list li {
    min-height: 15rem;
    padding: 1.25rem;
    border-right: 1px solid var(--line);
  }

  .kit-grid {
    grid-template-columns: repeat(5, minmax(0, 1fr));
    border-left: 1px solid var(--line);
  }

  .kit-grid article {
    min-height: 18rem;
    padding: 1.25rem;
    border-right: 1px solid var(--line);
  }

  .audience__grid,
  .proof__grid,
  .final-cta__grid {
    grid-template-columns: 0.85fr 1.15fr;
    align-items: start;
  }
}

@media (max-width: 767px) {
  .site-header {
    align-items: flex-start;
  }

  .hero {
    padding-block-start: 2.5rem;
  }

  .button {
    width: 100%;
  }

  .artifact {
    display: none;
  }

  h1 {
    font-size: clamp(2.75rem, 13vw, 3.75rem);
  }
}

.tally-embed {
  width: 100%;
  max-width: 520px;
}

.tally-embed iframe {
  width: 100%;
  border: 0;
  display: block;
  background: transparent;
  min-height: 520px;
}

.tally-embed--final iframe {
  min-height: 560px;
}

.optin-band .tally-embed {
  margin-inline-start: auto;
}

.optin-band .tally-embed iframe {
  border-radius: var(--radius);
  overflow: hidden;
}